Rory McIlroy’s virtual light burning brighter than ever
Rory McIlroy’s stellar form this year has seen his online popularity surpass three of the big global brands that sponsor him,
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McIlroy ended an 18 month barren spell by winning the BMW PGA Championship at Wentworth earlier this year,
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All that, coupled with a successful Ryder Cup defence by the European team and a host of individual accolades,
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Adoreboard, based at Queen’s University Belfast, analyses online emotion to determine how brands are rated by the public in an index rating called Adorescore,
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Just over a week ago, with the clock ticking down to this Sunday’s BBC Sports Personality of the Year awards at which McIlroy is a top contender alongside Formula One champion Lewis Hamilton the golfer achieved an Adorescore of 51.
That put him five points ahead of sound system manufacturers Bose and Swiss watchmaker Omega,
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