Strategic Marketing Management: Planning, Implementation and Control [Repost]

Strategic Marketing Management: Planning, Implementation and Control [Repost]

Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson
English | 30 Nov. 2004 | ISBN: 0750659386 | 882 Pages | PDF | 11.04 MB
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

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