which was not to be a magazine any longer but instead in the much mocked words of Hughes’ chosen CEO a “vertically integrated digital media company.” It was going to be profitable.

for sale it’s the breakfasts

Thus the script is flipped. In Kessler telling,
Wholesale Golf Clubs, it’s the media that’s using KGB style propaganda. The new owner of The New Republic,
Cheap Golf Clubs, a Facebook multimillionaire named Chris Hughes, had announced plans to bring all manner of disruptive innovations to the century old magazine, which was not to be a magazine any longer but instead in the much mocked words of Hughes’ chosen CEO a "vertically integrated digital media company." It was going to be profitable.